"There's No Such Thing as a Free Lunch"
Nobel Laureate Milton Friedman is perhaps best known for popularizing this saying which is now a common English dictum. Though consumer-trained eyes, we understand this phrase as Friedman intended: Anything billed “free of charge” still has a bill attached. It is both economic theory and lay opinion. Whatever goods and services are provided, someone must pay the cost. Thus, economically, we see that the world of business is first and foremost about profit and market share. An